House Flip

Mobile Casual Simulation, Home Decor Game

My main responsibility includes:

Game Design

Gathered and used data, both quantitative and qualitative, and aid in coming up with solutions to make the gameplay and systems as fun as possible, to find issues and support live operation.
Brainstormed and documented features with a system's mindset, focusing on high-priority retention improvements.
Analyzed player feedback, translating insights into actionable design improvements using wireframing, spreadsheet management, and clear documentation.
Collaborated with production and QA, and implemented feedback into design from peer reviews, playtesting, and internal review sessions.

Designed gameplay and UX solutions to achieve goals of monetization and engagement by studying and applying successful game practices.

Balanced in-game pricing through research and data analysis, which led to an increase in the purchase conversion rate by 18%.

* Some new features are still in development.